LUV BETSEY BY BETSEY JOHNSON COSMETICS COLLECTION
Surface & packaging design for Walmart-exclusive Betsey Johnson makeup line, Luv Betsey Cosmetics. Collection includes eyeshadow palette, glitter palette, lipstick set, lip gloss cremes, lip gloss shimmers, black eyeliner & mascara duo, highlighter palette, brush kit and cosmetics bag.
Betsey's original illustrations were broken into individual icons, recolored, and arranged to overlay my illustrated black and white patterns of fashion textiles (plaid, fishnet, polka dot, stripe, checkerboard, and argyle).
Collection was launched November 1st, 2020. Sold out online and 70% sell through in stores. Endcaps featuring the cosmetics line displayed in 1,400+ Walmart stores.
Huge thank you to James DeMolet, Zina Zegans & Melissa Hoffman for the art direction.