Partnered with the site marketing, email marketing and merchandising teams to concept and strategize on marketing stories for the year, taking them from initial concepts to final creative execution. Worked with the global brand team to concept and art direct seasonal photoshoots for the marketing stories. Other tasks included regular A/B testing on the site, as well as in email, creating
a responsive live-type email template that is used across both the Dockers and Levi’s brands, and working with the UX team to ensure alignment across projects and brands.
- Project Roles
- Art Director, Designer
- Levi Strauss & Co.
- Art Direction, Brand Strategy, Content Strategy, Design
- Photography, Websites
- Project Industries