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Snickers Big Mood Gifting

Friends don’t send sweets. They send sweet gifs. With this in mind, my creative team developed one sweet and seamless microgifting program for Snickers. Integrating social media, in-store QR codes, SMS texting and eCommerce, Big Mood Gifting was deeply rooted in all things digital. Including Internet humor.

Project Roles
Copywriter
Company
Integer TBWA
Skills
Copywriting, Digital, Scripting, Social
Media
Advertising, Campaigns, Commercials - Video, Social Media Content, Websites
Project Industries
Advertising, Packaged Goods, Retail
Snickers Big Mood Gifting