Snickers Big Mood Gifting
Friends don’t send sweets. They send sweet gifs.
With this in mind, my creative team developed one sweet and seamless microgifting program for Snickers. Integrating social media, in-store QR codes, SMS texting and eCommerce, Big Mood Gifting was deeply rooted in all things digital. Including Internet humor.
- Project Roles
- Integer TBWA
- Copywriting, Digital, Scripting, Social
- Advertising, Campaigns, Commercials - Video, Social Media Content, Websites
- Project Industries
- Advertising, Packaged Goods, Retail