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Happy Home, Happy City, Happy Earth

Together with the creative team of Something New, I developed new illustrative branding for a green energy themed pitch. We focused on communicating care and love for our planet through personification with soft facial expressions on the characters' faces and celebrating living together in harmony. We decided to play with the contrast of city and human by developing minimally textured shapes and loosening them with my organic line art for the new brand style. I created a specific rule of drawing hands to add a human touch to how characters interact. The concept stayed unused because the client went into another direction entirely, but everyone loved the illustrations.

Project Roles
Illustrator
Company
Something New
Skills
Adobe Photoshop
Media
Pitch Decks, Posters
Project Industries
Advertising
Happy Home, Happy City, Happy Earth
Happy Home, Happy City, Happy Earth
Happy Home, Happy City, Happy Earth
Happy Home, Happy City, Happy Earth
Happy Home, Happy City, Happy Earth
Happy Home, Happy City, Happy Earth