PIMCO Bonds Matter
Project Manager and Integrated Producer for the PIMCO Bonds Matter campaign. From pitch to final delivery (Aug 2019-Sept 2020).
PIMCO are "a global leader in actively managed bond funds" which has little public presence in the UK. We wanted to set out to change that. PIMCO's different from most long term investments as their team of experts actively manage the funds meaning they outperform the market. As a company they care about diversity of thought and background, bringing a wider skillset to the financial sector.
Our campaign was about the bonds between people being what matters most to the people investing. They invest for the people in their lives and their legacy. We shot a suite of six difference scenarios with renown photographer Jo Metson Scott, across 3 x shoots (thank you COVID-19).
The imagery was the focus point of the campaign, which lived in digital display, print and some OOH (pushed back to Jan 2021) in both the consumer and financial spaces.
- Project Roles
- Producer, Project Manager
- Art Buying, Producing, Project Management
- Billboards, HTML5 Banners, Magazines
- Project Industries