urban rigger

the urban rigger press report was developed as a non-deliverable for the project client as a way of showing that from a communications standpoint we, as a firm, were “going the extra mile,” so to speak. the project gained plenty media traction around the world, primarly online, and we wanted to show urban rigger that BIG was doing its part to facilitate, control when necessary, and monitor these press mentions. additionally, the launch of urban rigger coincided with bjarke’s cover and feature story in wired’s print (and digital) magazine, which we placed.