Dooz NYC is a high-end brand that celebrates individuality through the zodiac signs. The original branding did not relfect the celestrial, and playful qualities the brand values. With the logo, color palette, and iconography provided, my mission was to create a new cohesive branding system, website, and identity that reflected the ideals of Dooz NYC.
- Project Roles
- Art Director, Designer, Editor (Brand/Content)
- Adobe InDesign, Art Direction, Brand Strategy
- Brand Identity
- Project Industries