AUDI / THINK FASTER

The Audi, "Think Faster" project was the world's first-ever live Reddit AMA with celebrities answering questions from the cockpit of an Audi vehicle on a closed track. My role as Executive Producer was to first land the job through a triple bid process, then to assemble an all-star team to execute the interactive live stream. The first two episodes served as the "pilot" and due to high user engagement, the Audi client greenlit 4 more shows. It was an amazing first for all!