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Tinder "MOOD" Digital Campaign

Tinder asked us to create a fast and fleet campaign during the peak of the pandemic in 2020. The goal was to acquire Gen Z age women who had not shown prior interest in joining. I created a campaign concept called "Mood:____" wherein we placed various relatable and human-level scenarios and emotional circumstances to show that there were partner options on the app fit for anyone's personality, lifestyle or sensibility.

Project Roles
Content Strategist, Copywriter
Company
tinder
Skills
Conceptual, Content Writing, Copywriting
Media
Social Media Content, Social Media Copy
Project Industries
Advertising