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Fatherly/Lieber Institute "Genes: The Sheet Music of Human Behavior"

We helped Fatherly develop a series called "Brain Ed" for The Lieber Institute for Brain Development. This piece, called "Genes: The Sheet Music of Human Behavior" was concepted from their desire to communicate to parents about genetic brain disorders in children. Using the analogy of an orchestra, I wrote and oversaw creative for this piece.

Project Roles
Copywriter, Creative Director, Writer
Company
Fatherly
Skills
Conceptual, Content Writing, Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Advertising