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Star Wars/Verizon: Capture The Droid

#CaptureTheDroid was a Star Wars Day scavenger hunt for DROID Turbo that took place online and in the real world. Leading up to May 4th, we released 3 stop-motion videos featuring R2-D2 and Jawa figurines traveling to Earth with DROID Turbo devices. Each video ended with a clue leading viewers to enter an online sweepstakes. On May 4th, we zipped about the streets of New York City with live Jawas and a real R2-D2. Throughout the day, we dropped clues on Twitter that hinted at our location. The fans who found us and said the secret passphrase won incredible prizes, including exclusive Star Wars merch, DROID Turbos, and a trip to San Diego Comic-Con.

Project Roles
Creative Director, Illustrator
Company
mcgarrybowen
Skills
Art Direction, Social, Stop Motion
Media
Social Media Content
Project Industries
Entertainment, Technology
Star Wars/Verizon: Capture The Droid
Star Wars/Verizon: Capture The Droid
Star Wars/Verizon: Capture The Droid
Star Wars/Verizon: Capture The Droid
Star Wars/Verizon: Capture The Droid
Star Wars/Verizon: Capture The Droid
Collaborators