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Smith Mag — Campaign

With the launch of Smith's MAG technology across multiple sports, we developed a cohesive visual language and key assets that would family with their existing technology communications. We identified key metaphors of adaptation and ease and arrived at a solution of active product positions, abstract weather patterns and a clear graphic language.

Project Roles
Art Director
Company
Cinco Design
Skills
Art Direction, Design
Media
Campaigns
Project Industries
Lifestyle
Smith Mag — Campaign