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BMW DEATHVALLEY MESSAGES

While walking through Death Valley I noticed that the salt crusts form letters. So I collected and photographed the first salt lake alphabet of the world. In the next step we used it to develop the 360 campaign called #DeathValleyMessages for the BMW X5.

Project Roles
Art Director, Photographer
Company
Serviceplan
Skills
Art Direction, Conceptual, Creative Direction, Still Life Photography
Media
Campaigns
Project Industries
Advertising, Automotive
BMW DEATHVALLEY MESSAGES
BMW DEATHVALLEY MESSAGES
BMW DEATHVALLEY MESSAGES
BMW DEATHVALLEY MESSAGES
BMW DEATHVALLEY MESSAGES
BMW DEATHVALLEY MESSAGES
BMW DEATHVALLEY MESSAGES