Kalo | Building a Brand on Instagram
A new brand. A misunderstood (and highly regulated) ingredient. A budding category.
Kalo is a nascent hemp-infused seltzer brand that's currently available in New Jersey and New York.
As the brand grows, so does its brand voice. Fun, digestible, witty, educational (feel good... fast), and culturally aware is the name of the game. I'm currently handling copywriting, voice, and narrative duties for all things Instagram for Kalo as it grows, matures, and launches in new markets.
Feels Good. Tastes Good. And it's Good For You. Check it out for yourself.
- Project Roles
- Copywriting, Creative Strategy
- Social Media Content, Social Media Copy
- Project Industries
- Advertising, Beverage, Lifestyle, Packaged Goods, Startups