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Pacific Life Logo Design

Drawing on imagery from the nearby Pacific waters, Jay Toffoli, as creative director at Citigate/Bass Yager worked with Pacific Life to create a new logo based on the form of a breaching humpback whale. The iconic image has become a recognizable identifier for the west coast insurance giant.

Project Roles
Creative Director, Designer
Company
Pacific Life
Skills
Adobe Illustrator
Media
Logos
Project Industries
Finance
Pacific Life Logo Design