Increase conversion rate
Increase DTC revenue
Inspire consumers to love makeup
Users don’t know who Pat McGrath is and don’t understand makeup offering. Users are suffering from choice paralysis.
Weave Pat McGrath into the story telling of the product. Re-organize how the products are being presented to consumer.
Product Designer, UX/IA Designer
Comparative Analysis, Figma, Low / High Fidelity Prototyping, Research, Usability Testing, User Behavior Research, User Research