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Pat McGrath Labs: Website Redesign
Business Goal: Increase conversion rate Increase DTC revenue Inspire consumers to love makeup User Problem: Users don’t know who Pat McGrath is and don’t understand makeup offering. Users are suffering from choice paralysis. Strategy: Weave Pat McGrath into the story telling of the product. Re-organize how the products are being presented to consumer.
- Project Roles
- Product Designer, UX/IA Designer
- Skills
- Comparative Analysis, Figma, Low / High Fidelity Prototyping, Research, Usability Testing, User Behavior Research, User Research
- Media
- Websites
- Project Industries
- Beauty
