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Pat McGrath Labs: Website Redesign

Business Goal: Increase conversion rate Increase DTC revenue Inspire consumers to love makeup User Problem: Users don’t know who Pat McGrath is and don’t understand makeup offering. Users are suffering from choice paralysis. Strategy: Weave Pat McGrath into the story telling of the product. Re-organize how the products are being presented to consumer.

Project Roles
Product Designer, UX/IA Designer
Skills
Comparative Analysis, Figma, Low / High Fidelity Prototyping, Research, Usability Testing, User Behavior Research, User Research
Media
Websites
Project Industries
Beauty
Pat McGrath Labs: Website Redesign