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James Beard Foundation: Open for Good

Created a website for The James Beard Foundation Women’s Leadership Program utilizing the WordPress platform. Business Goal: A centralized digital destination for women entrepreneurs in the food and hospitality industry to learn, network, share, support, inspire and be inspired. User Problem: Woman in culinary industry lack mentorship and resources to help them grow their businesses Strategy: Create a new portal that needs to feel like an active community, offering real support and encouraging users to spread the word and return. Optimizing the experience for mobile.

Project Roles
Product Designer, UX/IA Designer
Skills
Affinity Mapping, Comparative Analysis, Figma, Journey Mapping, Low / High Fidelity Prototyping, Research, User Behavior Research, User Interviews, User Research
Media
Websites
Project Industries
Non-Profit, Restaurant
James Beard Foundation: Open for Good