DB Method: Mobile App

Phase 1 of the project is to launch a strong MVP for The DB Method’s new iOS and Android app creating a strong foundation for Phase 2. Business Goal: Increase the value of their loyal consumers by offering a workout app to replace their PWA. Evolve DB Method into a lifestyle brand. User Problem: Lacking content to help them get use out of the machine and to keep them motivated. Strategy: Convey DB method App as a boutique workout studio. Provide a clear, guided customer experience to allow easy workout discovery and tailored recommendations.