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ACME Intern | Looney Tunes

Looney Tunes has always found ways to weave itself into the cultural fabric of its time. For a full social rebrand, we invented the ‘ACME Intern’, a new character ‘behind’ the Looney Tunes social handles. With posts blurring real phone capture and the ACME world, the intern has tracked the ins and outs of life at ACME, doubling the size of Looney Tunes’ Instagram following to 340k, bringing in a bunch of celebrity followers, inspiring 4 billion impressions on a ‘What’s Up, Doc’ TikTok challenge, and earning nominations for national Addy and Shorty awards.

Project Roles
Creative Director, Copywriter
Company
Movement Strategy
Skills
Copywriting, Creative Direction, Creative Strategy
Media
Social Media Content, Social Media Copy
Project Industries
Entertainment
ACME Intern | Looney Tunes
ACME Intern | Looney Tunes
ACME Intern | Looney Tunes
ACME Intern | Looney Tunes
ACME Intern | Looney Tunes
ACME Intern | Looney Tunes
ACME Intern | Looney Tunes
ACME Intern | Looney Tunes
ACME Intern | Looney Tunes
ACME Intern | Looney Tunes
ACME Intern | Looney Tunes