Athleta: The Power of She

Part of their latest Power of She initiative, Athleta designed the Empower Bra,
a sports bra created specifically for post-mastectomy women. Featured in 
the Brand’s campaign, ROW (Recovery on Water) is a Chicago-based group 
rowing team for breast cancer patients and survivors.

We launched a website to expand the campaign for Breast Cancer Awareness 
month and tell more of ROW’s inspiring story. This acted as an experience to 
drive sales of the Empower Bra. Proceeds were then donated to the non-profit.