LAYS - Chip in
With hundreds of new snack startups popping up everyday, Lays needed a culturally relevant campaign that would generate buzz and strengthen their brand distinction. We created a community-oriented campaign that included several non-profits and experiential opportunities. I was the lone art director, designer, and illustrator.
- Project Roles
- Art Director, Designer, Illustrator
- Art Direction
- Project Industries
- Advertising, Augmented Reality, Packaged Goods