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Okay
LAYS - Chip in

With hundreds of new snack startups popping up everyday, Lays needed a culturally relevant campaign that would generate buzz and strengthen their brand distinction. We created a community-oriented campaign that included several non-profits and experiential opportunities. I was the lone art director, designer, and illustrator.

Project Roles
Art Director, Designer, Illustrator
Company
Lays
Skills
Art Direction
Media
Advertising
Project Industries
Advertising, Augmented Reality, Packaged Goods
LAYS - Chip in
LAYS - Chip in
LAYS - Chip in
LAYS - Chip in