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IKEA
To show that IKEA is The Life Improvement Store, we created two commercials to let you know that you can find that perfect sofa as well as your dream bedroom right here. In print, we showed how exactly your life can be improved with a little redecorating.
- Project Roles
- Copywriter, Creative Director
- Company
- Ogilvy
- Skills
- Copywriting, Creative Direction
- Media
- Commercials - Broadcast
- Project Industries
- Retail