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NEVER STOP DISCOVERING

Challenge Create a global TVC introducing the all-new Land Rover Discovery Sport that communicates the "Never Stop Discovering" message across geographical, linguistical and cultural boundaries ​ Solution Using a montage like visual approach and poetic VO we created a highly modular and customizable film construct. Easily modified to create localized versions that were contextualized for the culture in which it was to be used..

Project Roles
Art Director, Creative Director
Company
Jaguar Land Rover
Skills
Art Direction, Broadcast, Creative Direction, Creative Research, Wrangling - Creatives
Media
Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising, Automotive, Lifestyle, Luxury
Collaborators