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NEVER STOP DISCOVERING
Challenge Create a global TVC introducing the all-new Land Rover Discovery Sport that communicates the "Never Stop Discovering" message across geographical, linguistical and cultural boundaries Solution Using a montage like visual approach and poetic VO we created a highly modular and customizable film construct. Easily modified to create localized versions that were contextualized for the culture in which it was to be used..
- Project Roles
- Art Director, Creative Director
- Company
- Jaguar Land Rover
- Skills
- Art Direction, Broadcast, Creative Direction, Creative Research, Wrangling - Creatives
- Media
- Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Automotive, Lifestyle, Luxury
