Top Gear America
Top Gear America was rebooted for the third time and needed a launch campaign to tease excitement for the new show. They also needed to differentiate from the previous two attempts and prove that this show would have the same energy and attitude as the original Top Gear on BBC. We leaned hard on the old Top Gear’s brand equity while having some fun with it and of course making improvements.
Role: Concepting, Art Direction & Design