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Top Gear America

Top Gear America Launch Campaign Top Gear America was rebooted for the third time and needed a launch campaign to tease excitement for the new show. They also needed to differentiate from the previous two attempts and prove that this show would have the same energy and attitude as the original Top Gear on BBC. We leaned hard on the old Top Gear’s brand equity while having some fun with it and of course making improvements. Role: Concepting, Art Direction & Design Agency: Contend

Project Roles
Art Director
Skills
Art Direction, Conceptual, Design
Media
Advertising, Social Media Content
Project Industries
Automotive, Entertainment
Top Gear America
Top Gear America
Top Gear America
Top Gear America
Top Gear America
Top Gear America
Top Gear America