MotorTrend

While MotorTrend is known as a leading publication in the automotive industry, even their fanbase was unaware that they also had an on-demand streaming platform and original programming. They needed to educate and bring awareness to their entertainment offerings as well as reach a younger demographic.

“Calling all Car-nivores” introduces MotorTrend to a broader audience of car lovers as the streaming platform built exclusively for them.

Role: New Business Win, Concepting, Art Direction & Design
Agency: Contend