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Gumball temporary TV channel

Earlier this year, Cartoon Network had the great idea to create a TV channel that transmits Gumball 24/7 for all the fans out there, so when they asked me if I was interested in helping shape this channel, I immediately said yes. The challenge was to create a brand exclusive to this TV channel that would revolve around Gumball, but with a contrasting visual to the series, so as to create a distinction between the cartoon and the TV channel that transmits it. After testing different compositions and visuals, I opted for a highly geometric design of three main characters from the show: Gumball, Darwin and their father, Richard. With these stylised characters, the animation itself had to emphasise the geometric shapes and the abstractness of each composition. I decided to play and match cut different parts of the character’s bodies, revealing at the end their face.

Project Roles
Animator, Art Director
Skills
Adobe Illustrator, After Effects
Media
2D Animations, Brand Identity