Google - Helpfulness Campaign
As the motion design lead on this spot, I designed/animated hundreds shots that were then auditioned in hundreds of edits, which all eventually amounted to this final cut. It was an eye opening experience to work on a high profile anthem piece like this, for Google. The scale and breadth of getting everything aligned and approved on so many levels is still staggering. I worked with so many different amazing teams and great people, who all made it happen. To see it start as an idea, and morph into a full scale international campaign was a tremendous experience.
- Project Roles
- Animator, Motion Designer, UI Designer
- 2D, Adobe Illustrator, After Effects, Brand Management, Brand Strategy, Motion, Project Management, Storyboarding
- 2D Animations, Advertising, Brand Films, Brand Identity, Branding, Commercials - Broadcast
- Project Industries
- Advertising, Technology