To cement a 360 degree brand positioning (on air, Print & Online) & reinvigorate the FOX8 brand look and feel to appeal to people aged 16-39
Men & women 16-39.
ART DIRECTION & DESIGN OBJECTIVE:
New design with a fresh youthful feel
Own youth & entertainment
Connect with the FOX8 Core audience who are digital natives, connected 24/7 on multiple devices & very heavy internet users
Fresh and modern
Sleek and uncluttered
Functionality; the design must be flexible across a broad spectrum of genres Drama, Reality, Wrestling, Animation
A need to feel like a premium product, the aesthetic should exude ‘quality’ with high production values and understated confidence.
Logo had to remain the same shape
Tight Deadline (2 months for the whole package)
Breadth of content and audience – can’t be all things to all people
Won Bronze in the international design award (Bass Awards) in the BEST TV CHANNEL BRANDING category.
Won Silver at Promax BDA ANZ awards 2014 for BEST ON-AIR BRANDING DESIGN (IN-HOUSE)
Increased FOX8 Brand awareness on the previous year by 13% among non-subscribers.
Highest ever promoter scores and percent of viewers who Value FOX8 & would recommend to a friend
Lead Design & Art Direction :
- Project Roles
- Animator, Art Director, Creative Director, Designer, Motion Designer
- 2D, 3D, 3D Generalist, Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Brand Strategy, Broadcast, Cinema 4D, Creative Direction, Design, Management of Teams 1-10, Motion, TV
- 2D Animations, 3D Animations, Advertising, Branding, Commercials - Broadcast, Motion Graphics, Television
- Project Industries
- Advertising, Entertainment, Media