We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
FOX8 REBRAND

FOX8 REBRAND CREATIVE BRIEF: To cement a 360 degree brand positioning (on air, Print & Online) & reinvigorate the FOX8 brand look and feel to appeal to people aged 16-39 TARGET: Men & women 16-39. ART DIRECTION & DESIGN OBJECTIVE: New design with a fresh youthful feel Own youth & entertainment Connect with the FOX8 Core audience who are digital natives, connected 24/7 on multiple devices & very heavy internet users Fresh and modern Sleek and uncluttered Functionality; the design must be flexible across a broad spectrum of genres Drama, Reality, Wrestling, Animation A need to feel like a premium product, the aesthetic should exude ‘quality’ with high production values and understated confidence. CHALLENGES: Logo had to remain the same shape Tight Deadline (2 months for the whole package) Breadth of content and audience – can’t be all things to all people RESULTS: Won Bronze in the international design award (Bass Awards) in the BEST TV CHANNEL BRANDING category. bassawards.org/winners/BEST_TV_CHANNEL_BRANDING/FOX8_REBRAND/2014/587 Won Silver at Promax BDA ANZ awards 2014 for BEST ON-AIR BRANDING DESIGN (IN-HOUSE) Increased FOX8 Brand awareness on the previous year by 13% among non-subscribers. Highest ever promoter scores and percent of viewers who Value FOX8 & would recommend to a friend Lead Design & Art Direction : Morteza Shahbake

Project Roles
Animator, Art Director, Creative Director, Designer, Motion Designer
Company
Foxtel
Skills
2D, 3D, 3D Generalist, Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Brand Strategy, Broadcast, Cinema 4D, Creative Direction, Design, Management of Teams 1-10, Motion, TV
Media
2D Animations, 3D Animations, Advertising, Branding, Commercials - Broadcast, Motion Graphics, Television
Project Industries
Advertising, Entertainment, Media
FOX8 REBRAND
FOX8 REBRAND
FOX8 REBRAND
FOX8 REBRAND
FOX8 REBRAND
FOX8 REBRAND
FOX8 REBRAND
FOX8 REBRAND