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Seagram's 7 National Dive Bar Day ft. The Kills

This was a small (we’re talking <$90K) budget project to promote an actual, legally recognized national “day” put together by Seagram’s 7 to support failing dive bars nationwide. The ask was to get people into dive bars on Dive Bar Day. So we released music from The Kills, a band with deep roots in dive bars and their patrons, exclusively in dive bar jukeboxes. We also pressed the tracks to vinyls because that’s awesome.

Project Roles
Art Director, Designer
Company
Forsman & Bodenfors
Skills
Art Direction, Design
Media
Products - Physical, Social Media Content
Seagram's 7 National Dive Bar Day ft. The Kills
Collaborators