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Google Fi Relaunch

Google was relaunching their phone plan, Project Fi, as Google Fi. So, the task was to bring the brand into the Google world, without losing the Fi personality we'd established in past campaigns. All while standing out in a very crowded wireless industry. So, we created a campaign, "if ___ made a phone plan," using user generated content from real people, as well as footage from film and tv that we knew our target loved. DEVELOPED CONCEPT, DID NOT PRODUCE

Project Roles
Art Director
Company
BBH LA
Skills
Art Direction
Media
Brand Films