ASTRONOMICAL

I was hired as a freelance art director and creative lead to reimagine what photoshoots could look like for Lime Crime. Their new product “Astronomical” is a color set of vegan volumizing mascara that I brought to life through giving each color a character: Blue = The Captain Purple = The Super Computer Green = The Engineer Black = The Scientist These characters work together as a crew on a space ship that operates on pure color energy found only in tubes of Astronomical Mascara, a L.I.M.E.C.R.I.M.E. invention.