I was freelancing for this company for almost six months before I found out that founder and lead designer Betzabe Gonzalez is the spouse of former L.A. Dodgers first baseman Adrian Gonzalez. While it was great to know, I was embarrassed at not being celebrity-/sports-savvy enough to know without being told. I've written and edited copy, online content, press releases, and instructional design for this woman-owned e-commerce startup that delivers ‘intentional luxury’ – women’s handcrafted Italian shoes – to the front door.