CIC Floor Maps + Wayfinding

CIC’s unique space designs and floor plans are beautiful and engaging, but can be a bit confusing to new visitors. As Graphic Design Lead, I set out to beautify the maps and improve the user experience of navigating the space.

I inherited an incomplete and inconsistent set of maps whose color palette felt outdated and unrelated to brand styles. However, the biggest issue was that they failed to represent CIC as an multi-floor ecosystem. Clients are encouraged to explore other floors and make connections, but needed more info to do so.

This “mini map” stack feature was added to clarify this. I also updated colors to match brand colors, and added CIC staff contact info and a color key. I also explored new material types to upclass the map presentation. Plexi printed on both sides to create a dimensional quality became a cost-effective option that still provided a clean, finished look.

Along with the maps, I developed new vinyl wayfinding standards, applying waypoints at key intersections and corners to make navigation clearer, cleaner, and more helpful, while still being inexpensive and easy to apply. These features were key, as CIC adjusts spaces dynamically based on usage and customer demands. Both maps and wayfinding use a comprehensive icon set I developed and maintained, often creating new icons for operations teams by request.

Project Roles
Designer, Project Manager
Company
Cambridge Innovation Center
Skills
Adobe Illustrator, Design, Environmental
Media
Architectural Visualization, Environmental Design
CIC Floor Maps + Wayfinding
CIC Floor Maps + Wayfinding
CIC Floor Maps + Wayfinding
CIC Floor Maps + Wayfinding
CIC Floor Maps + Wayfinding
CIC Floor Maps + Wayfinding
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