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Nuveen Corporate Capabilities Brochure

I don't have an interesting story about this project (unless stories about sitting at a laptop, typing are interesting to you). It was brochure-writing; however, it was the new corporate brochure when Nuveen launched its rebrand into ESG (environmental, social, governance) and responsible investing. Wrote some case studies for it, and I'm proud of a few pithy lines in it: 'Investments speak louder than words,' 'Portfolios with a purpose,' 'It's a global village. Nuveen is in the neighborhood,' and 'Investing like the future depends on it. Because it does.' I conceived and penned about 95 percent of this (but, of course, had no control over edits the client made after the piece went into production). Creative Director - Design, Nuveen: Wil Cruz

Project Roles
Copywriter, Editor (Copy), Project Manager
Company
Nuveen
Skills
Copywriting, Creative Direction, Project Management, Technical Writing
Media
Branded Content, Editorial Writings
Project Industries
Finance
Nuveen Corporate Capabilities Brochure
Nuveen Corporate Capabilities Brochure
Nuveen Corporate Capabilities Brochure
Nuveen Corporate Capabilities Brochure
Nuveen Corporate Capabilities Brochure
Nuveen Corporate Capabilities Brochure
Nuveen Corporate Capabilities Brochure