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SAMSUNG — BEND IT LIKE BEETHOVEN

Samsung tasked us with a near-impossible challenge: We had one week to conceive, sell and produce a spot that must feature David Beckham, the Samsung GALAXY Note and the 2012 Summer Olympics. Oh, and the spot also needed global appeal, and David was only available for an afternoon. We came up with something that played to both David's and the GALAXY Note's creative strengths. The result was seen nearly 4.5 million times on YouTube, got tons of positive press for Samsung in the run-up to the London Olympic games and even inspired its own super-cute response video.

Project Roles
Copywriter
Company
Cheil USA
Skills
Conceptual, Copywriting
Media
Advertising, Viral Films
Project Industries
Hardware, Technology
SAMSUNG — BEND IT LIKE BEETHOVEN
SAMSUNG — BEND IT LIKE BEETHOVEN
SAMSUNG — BEND IT LIKE BEETHOVEN
SAMSUNG — BEND IT LIKE BEETHOVEN
SAMSUNG — BEND IT LIKE BEETHOVEN
SAMSUNG — BEND IT LIKE BEETHOVEN
Collaborators