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Pimco New Normal Video

Bet you didn't know this, but Pimco ceo Mohamed El-Erian coined the term 'new normal.' We're all still kicking ourselves that we didn't have it trademarked. 'New normal' was conceived as a macroeconomic construct to describe a financial world recovering from a 'trilemma' of headwinds created by the 2008 subprime mortgage crisis. After 2010, 'new normal' began popping up everywhere to describe anything with a transformed homeostatis. For this, I wrote, produced and directed a spot that introduced clients and institutional investors to key concepts supporting a later variant of that macroeconomic thesis, while showcasing the brand-new, state-of-the-art Pimco conference center at Newport Beach company headquarters. The ability to work creatively with this kind of content makes working with a lot of other material seem easy by comparison. Photography: Andre Enzensberger - Motion graphics: Todd Brunelle - Score: Lee Sanders

Project Roles
Copywriter, Creative Director, Director, Producer
Company
PIMCO
Skills
Art Direction, Creative Direction, Directing, Post-Production, Producing, Technical Writing, Scripting
Media
Branded Content, Motion Graphics, Corporate Events, Presentations
Project Industries
Finance
Pimco New Normal Video
Pimco New Normal Video
Pimco New Normal Video
Pimco New Normal Video
Pimco New Normal Video
Pimco New Normal Video
Pimco New Normal Video
Pimco New Normal Video
Pimco New Normal Video