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For too long the non-washday has been the unofficial day of the messy bun. That scrappy, look of all those too stressed to deal with their messy hair. The look that says I don’t know what to do, on day two, or three or (gasp) four. To promote Pantene's line of dry shampoo's we encouraged women (and men) with this social campaign to ban the bun and embrace a whole new world of waterless hair.

Project Roles
Art Director
Art Direction
HTML 5 Banners, Interactive Videos
Project Industries
Advertising, Beauty, Packaged Goods