The Opportunity: MetLife wanted to do something different with their annual Employee Benefits Trends Study.
The Idea: Create an interactive video with real MetLife employees called Meet The 100 and discover the personal stories behind MetLife’s data on the evolving workforce.
The Results: Higher engagement and interactivity with longer view times than normal videos.
- Project Roles
- Art Director, Creative Director, Creative Technologist
- Art Direction, Creative Direction, Creative Strategy, New Business
- Interactive Videos, Products - Digital