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AT&T THE MOBILE MOVEMENT
The Opportunity: AT&T wanted to authentically speak to millennials with a campaign called The Mobile Movement
The Idea: Use Tumblr as a campaign destination to reach millennials with content that resonates and inspires their mobile behaviors. Craft content that transcends the behaviors of texting into beautiful forms of artistic expression.
The Results: The Mobile Movement’s content gained the most organic and paid engagements of any brand on the platform. AT&T became an example that other brands followed in how to create content that resonates with the Tumblr community.
- Project Roles
- Art Director, Content Strategist, Creative Director
- Company
- AT&T
- Skills
- Art Direction, Content Management, Content Strategy, Creative Direction, Creative Strategy
- Media
- Branded Content, Social Media Content
