The Opportunity: Create excitement and anticipation for MTV’s Jersey Shore Family Vacation reunion show. The Idea: Just like a step tracker, The Fist Pump Tracker App counts how many fist pumps you can do at a time. Rank your fist pumps on a leaderboard with other fist pumpin’ fans and get pumped for the return of The Jersey Shore! The Results: Thousands of people used the app within the first few days of its launch. The Fist Pump App won a Silver Clio in the Digital/Website category.