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Celebrity Tap Project

We took branding tap water a step further by branding and bottling the most famous celebrity faucet water in the world. Donations made to UNICEF put donors in the running to win The Ultimate Deluxe Platinum Celebrity Tap Pack [Limited Edition], which included bottles of real tap water from the real famous kitchen sinks of the stars. A wide variety of celebrities were selected for the campaign to wholly appeal to the masses. Grammy-winning superstar, Rihanna. Teen idol, Selena Gomez. Grammy-winning country sweetheart, Taylor Swift. Hollywood heart-throb, Adrian Grenier, Oscar-winning comedian, Robin Williams, and five-time NBA all-star, Dwight Howard. There was a famous tap water for every non-famous person's taste. By putting a value on a celebrity's tap water, we recognized just how lucky we are to have clean water, and that all water is created equal.

Project Roles
Art Director
Adobe Illustrator, Adobe Photoshop, Art Direction, Broadcast, Commercial, Experiential, Film, Integrated, Interactive, Mixed Media, Scripting, Stunts, Visual Development
Advertising, Brand Films, Commercials - Video, Industrial Designs, Product Designs, Products - Physical, Scripted TV
Celebrity Tap Project