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A Super Newfangled Idea

CBS Super Bowl top 20 greatest commercials of all time ranking and got some love around the industry too. A full 360 campaign that surrounded this Super Bowl effort. We hid an easter egg in the spot and gave away a car, predicted the future and in the end, sold a bunch of carbon fiber i3's.

Project Roles
Art Director, Creative Director
Company
BMW
Skills
Art Direction, Celebrity, CGI, Commercial, Conceptual
Media
Commercials - Broadcast, Interactive Videos, Motion Graphics
Project Industries
Automotive
A Super Newfangled Idea