Okay
An album created to showcase the lack of females in the music industry.

In 2019, we learned that women made up only 21.7% of the music industry, 12.3% of songwriters and just 2.1% of producers. Citi produced a record that actually visualized the stark inequality in music and put the stats directly in the hands of the people who can change them. The 46-second VO is on a single pink track, custom-screened and hand-cut to cover just 2.1% of the vinyl.

Project Roles
Art Director, Composer, Creative Director, Product Designer
Company
Citi
Skills
Creative Direction
Media
Brand Films, Branded Content, Commercials - Radio, Data Visualization, Music, Product Designs, Typography
Project Industries
Finance