An album created to showcase the lack of females in the music industry.
In 2019, we learned that women made up only 21.7% of the music industry, 12.3% of songwriters and just 2.1% of producers. Citi produced a record that actually visualized the stark inequality in music and put the stats directly in the hands of the people who can change them.
The 46-second VO is on a single pink track, custom-screened and hand-cut to cover just 2.1% of the vinyl.
Art Director, Composer, Creative Director, Product Designer