Gastronomy @ Boston University
In early 2020, BU's Gastronomy program sought out STATION to provide a complete graphic overhaul of their program. Although the organization has prestigious roots (founded by Jacques Pepin and Julia Child), there is not much help from the overarching University when it comes to advertising. As such, the STATION team, lead by Nick Rock, was faced with solving two issues: First, the term “gastronomy” is vastly misunderstood by the majority of BU students. Second, the university does not advertise the program at all. As a result, we provided a complete visual system including a logotype, posters, stationary, and an Instagram grid for the program to roll out during the 2020 school year.
- Project Roles
- Boston University
- Design, Art Direction, Brand Strategy, Visual Development
- Brand Identity
- Project Industries
- Advertising, Education, Wine/Spirits