Bumble and bumble

Bumble and bumble lives at the intersection of hair, fashion, and culture. As the in-house Associate Digital Creative Director for the brand, I was responsible for both protecting and re-energizing its strong creative voice across all digital platforms. The Bumble and bumble voice is classy yet cheeky; it’s your cosmopolitan cousin sneaking you the inside style scoop. Whether for its e-commerce website, marketing emails, digital advertising, or social media, I wrote copy that kept consumers close to the brand. This copy and content not only informed consumers about new products and cult favorites, but also engaged them with Fashion Week trend recaps, styling tips, pop culture references, and more—providing a truly immersive brand experience.