Belvedere "Made with Nature"
Belvedere Vodka’s 2020 campaign platform celebrates the simplicity and strenghs of its making: made with nature. This vodka is rooted in its traditions and organic ways of making, using only high quality polish rye, fresh-drawn water, and a unique fire desillation process. The new brand repositioning is being accompanied by the launch of a new product, a malted vodka. The redesign of the mobile-first website experience needed to compliment the organic, natural driven imagery and language surrounding the brand. Using an editorial approach to display copy and imagery, it allowed for a less conventional telling of the brand’s story and philosophy. I wanted the website to feel rooted in nature but at the same time make it feel electrified and alive, so most of the imagery are moving excerpts of the brand films, macro shots of beautiful landscapes, or micro shots of grains during the malting process—all of those being seamlessly integrated into the page by smooth parallax scrolls. —Design Studio: Chandelier Creative
- Project Roles
- Art Director, UI Designer, UX/IA Designer
- Adobe Illustrator, After Effects, Figma
- UI Design, Websites
- Project Industries