CHARGING

Bubble tea may be the best media to bring the tea culture to the young generation, for it combined both modern drinks and traditional tea. This cheerful brand targets the youth, and the brand identity system originates from the illustration I created based on our daily life. I wish whether those characters or the scenes I created can somehow resonate with the customer.

吉（Ji）, in Chinese, means well and fortunate. And the full name 茶吉（ChaJi） is a homophone of the English word charging, which is my initial concept of this brand:

People sometimes need to slow down in life, have a cup of tea, refresh their mind, and recharge their energy for better living.