Slow Lane Brewing is a family owned brewery that uses traditional brewing methods to produce slow-fermented beer. They can and keg condition beers with a focus on more labor intensive processes that most modern breweries tend to abandon. Because they are doing things a little differently they wanted the brand to stand
out amongst the indie beer scene with a bold, modern and minimal approach.
The goal was to build a master brand with a strong system that felt cohesive and grounded, yet flexible and vibrant for constant new releases of beer.