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TRD Pro: Super Off Road

Toyota made a new line of off-road trucks. So we revived an arcade classic as a super-charged mobile game. Then we launched it alongside a full-scale indoor of-road course. Recognized as FWA Site of the Day.

Project Roles
Creative Director
Company
Saatchi & Saatchi
Skills
Creative Direction, Mobile, Experiential
Media
Branded Content, Games - Mobile, Interactive Installations
Project Industries
Automotive, Gaming
TRD Pro: Super Off Road