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Allstate #SendBadLuck
during the World Cup, we see an overload of inspiring campaigns encouraging fans to root for their national teams. so when Allstate asked us to come with an idea using their iconic character Bad Luck, we decided to do something different: a campaign to wish the worst to rival teams.
- Project Roles
- Copywriter, Creative Director
- Company
- Lapiz / Leo Burnett
- Skills
- Copywriting, Creative Direction
- Media
- Case Study Videos
- Project Industries
- Advertising
